April 30: A collaboration between the State Government of Meghalaya, local MICE industry, and the SIAL Group, the world’s largest food innovation network with over 50 years of global food innovation experience, North East Food Show 2022, is getting ready to host participation from the 8 North-Eastern States and for the first time a wine pavilion will be erected, writes Subhash Arora who is the Advisor and Conference Chairman for the wine pavilion
The Government of Meghalaya and SIAL India are getting ready to present the second edition of the North East Food Show to be held from 5-7 MAY 2022 at Shillong, the Capital of Meghalaya, India. The Show will also host a wine pavilion keeping in view of the growing demand for wine, beer and spirits and the opportunity for the local entrepreneurs to start fruit wine industry and distribute in not only the 8 States but also Pan India.
The maiden edition was held on 4-6 December 2019 in Shillong. As one of North-East India’s biggest food innovation and food processing shows and a first of its kind in North-Eastern India, a covered exhibition floor area of 3 acres, generating close to Rs. 24 Cr worth of business, it was a resounding success. It also created a Global platform to ‘Inspire Food Business’ for the region.
The show won the Silver Experiential Marketing Award for the “Best B2B Programme of the Year” at the WOW AWARDS ASIA 2020.
The Show offers a not- to- be missed opportunity for the National & International Markets to connect with local producers and entrepreneurs from the North-East. This event was the region’s premier, dedicated B2B platform aimed at matching the best of the North-East with the best of the food and food processing world.
NEFS 2019 had a strong presence of food processing businesses of all the North-Eastern States and their respective Governments showcasing unique products of the states as well as National & International Exhibitors, natural-herbal-organic producers, processing companies and will feature Experience Zones, tastings, demonstrations, North-East Kitchen, conferences, Chef Wars and other activities & events.
North East Food Show is an opportunity for entrepreneurs of the North-East to meet and interact with National & Global majors of the Food & Beverage Industry to better understand, network, anticipate consumer needs and familiarize themselves with the latest trends in the industry for export promotion and up-scaling their businesses to global standards.
The 2nd edition on 5-7 May, 2022 would see the participation of over 200 Brands, making it the region’s biggest food innovation showcase. It will help link producers and exhibitors to directly interact with the end consumers like Restaurants, Hotels, Processing Companies, Wholesalers and Traders, etc. to push economic growth and increase rural income.
It aims to become a must-go-to holistic platform for “North East Food Business” covering all verticals of the food industry and the entire gamut of the “Farm to Fork” value chain. Hosted-Buyer Programmes depending upon the necessity and interest expressed by the potential buyers. Hotel purchase managers’ conference. Importers and Retailers conference will be another Highlight of NEFS.
Wine Pavilion
North-Eastern states are a treasure trove for exotic fruits like Kiwis, Gooseberries, Peaches and Passion fruits, Sohiong and Plums and are already producing fruit wine from these fruits and many others. They would find a ready market in several States in India and help reduce wastage of fresh fruits at the production centres making it a viable solution. The Show will help the exhibitors find a suitable Distribution channel.
The wine producers in Maharashtra, Karnataka and Goa find the North-East market very lucrative and will be present to attract a bigger and more focused market. Fratelli Wines, Grover Vineyards, Karnataka Wine Board, Good Drop Wine Cellars and Rhythm Wines have confirmed the participation from Maharashtra and Karnataka whereas wineries like Abba Nara from Arunachal Pradesh will lead the pack from North-east
Added for the first time, the Wine Pavilion is supported by Vinexpo which had launched Vinexpo India in partnership with Inter Ad Exhibitors in Delhi on 9-11 December last year. Says Rod Lameyse, CEO of Vinexposium which is the holding company responsible for wine shows like Vinexpo Paris etc., 'We are happy to extend our reach and Collaboration with our Indian partners and support the efforts to add wine pavilion within the food exhibition. We foresee a huge demand from our collaborators and looking at the vast Indian market, we are willing to support it there.'
https://northeastfoodshow.com/wine-spirits-pavilion/
An exhibit showcasing the finest from the region – Speciality Fruit Wines of the North East alongside international and Indian wine producers will be a good mix for the visitors.
To sign up for the Visitor’s Badge, sign up here: https://northeastfoodshow.com/get-a-visitors-badge/
For enquiries regarding a Stand or a Masterclass, please contact VinexpoIndia@delWine.com
Subhash Arora
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