Nov 10: After several postponements due to the pandemic, ProWein, one of the two largest and most relevant trade fairs for wines and spirits worldwide, will finally be held as a physical event in Düsseldorf from 27-29 March, 2022 i n an enlarged space following Covid norms strictly while ProWine Mumbai is ready to to open its doors for the physical event at St. Regis Hotel in Mumbai in a week on 17-18 November, writes Subhash Arora who hopes to attend both the shows
Summing up the upbeat mood at Messe Düsseldorf, Bastian Mingers, Project Director of ProWein, says “We are getting very positive feedback from both our exhibitors and visitors around the globe. After the two-year, pandemic-induced break the sector is yearning for personal encounters, networking, tasting and of course ordering,”.
The Show had to be postponed multiple times after the last-minute cancellation of the 2020 edition due to the government regulations, keeping safety of the exhibitors, visitors and the staff. This edition will also see strict following of Covid norms. Despite the extra space and additional halls, the exhibitor space has not been increased and Social Distancing will be strictly observed besides other norms like the vaccination certificates and RT-PCR tests (check their website for latest information closer to the event).
The mood also stemmed from the International Trade Fair for Safety, Security and Health at Work, which has just come to a close. Over 1200 exhibitors from 56 countries and more than 25,000 trade visitors from around 100 countries – including USA, Canada, Asia, South America and Europe; they were physically present in Düsseldorf from 26 to 29 October to attend the Show.
Also Read : ProWein 2021 postponed by a Year due to Covid-19
ProWein 2022 will again showcase comprehensive wine and spirits ranges that are unrivalled in terms of diversity the world over. International market leaders are represented as well as importers and exporters, commercial agencies, select vintners or the regional growing regions from the big wine nations.
Social Distancing to be enforced
To ensure compliance with the required distancing rules the coming ProWein will be extended to a total of 13 exhibition halls this time with around 5,500 exhibitors expected to be spread across these 13 halls.
A clear segmentation by country and region will be maintained. For instance, the complete ranges from Italy will be showcased in Halls 15 to 17. All Italian regions will be represented, including the biggest joint participations from Veneto, Piemonte and Tuscany regions. Besides Italy’s best-selling producers like Zonin (imported by Aspri), Botter Vini and Fratelli Martini the event will also feature many top-notch producers like Castello di Ama from Tuscany, Elena Walch from South Tyrol and Elio Altare from Piemonte.
French wine regions will be ensconced in Halls 9, 10 and 11. All winegrowing regions will be marching with their flags. Household names like Castel Frère, Albert Bichot (imported by Aspri Spirits in India), Bernard Magrez, Dourthe, Les Domaines Paul Mas and Gérard Bertrand. The French line-up will be rounded off by the Champagne Lounge as usual. ProWein 2022 will welcome some 200 producers here providing a comprehensive overview of exquisite champagnes from the Champagne region in France.
All relevant German growing regions will be present in Hall 1,4 and 5. Approximately 800 exhibitors from Germany are expected to take part. These will include producers like Dreissigacker, Schneider, Hensel, Weil Herres Layat, Schlumberger and Weinkontor Freund.
Also Read : ProWein 2021: Living with Covid ProWein extended to 5 days
The organic viticulture is increasing fast in Germany. Keeping in tune with this growth organic segment, the international organic associations and individual exhibitors such as the wine-growing estate Can Axartell will be showcased together. Also joining the organic producers are the associations Ecovin, Bioland, Demeter and Biodyvin. The popular Special Show “Organic World” will have 45 vintners from Europe including Italy, Greece, France and Spain, who have reportedly registered already registered.
Austria will have its products showcased in Hall 5, Portugal in Hall 13 and Spain in Halls 13 and 14 where Hall 12 is being reserved entirely for producers from overseas including the Wine Institute of California, Wines of Chile and Wines of Argentina. For Spirits one will need to visit Hall 11.
Hall 7.0 with the Trend Show Same but Different will host the visitors and invite them to embark on a voyage of discovery and explore new craft drinks in a stylish setting. Just under 120 exhibitors will take part in this show. Exhibits here will range from gin and Mescal to whisky and rum.
Tickets to be available from mid-December
Trade visitors can obtain an initial insight into the product ranges on display at ProWein from 27 - 29 March 2022. Preparations for the allocation of stand space in various Halls are in full swing. Mid-December will see the Ticket shop go online visitors can buy their 1-day tickets (€ 50.00) exclusively at this online counter.
As always, ProWein shall be open daily from Sunday to Tuesday, from 9.00 am to 6.00 pm. For details, visit www.prowein.com
But first ProWine Mumbai 2021 on 17-18 November
In the meantime, final touches are being given to ProWine Mumbai being organised by Messe Düsseldorf India at the 8th floor of Hotel St. Regis in Lower Parel, Mumbai on 17-18 November where large international associations like The United States Department of Agriculture (USDA), The Argentina Consulate, The South Africa Consulate and Business France will showcase an array of products from their countries.
Also Read : ProWein 2020 postponed by one year to March 2021
There will be 15 sessions spread over both days of complimentary Masterclasses bringing together the best of knowledge and a range of wines, gins, whisky, and spirit tastings. These Masterclasses are being organised by WSET Global, International Governments, Leading Wine Authorities, Master Distillers and brand representatives.
There will be a Grand Finale Event- for Consumers on 18 November where for Rs. 2000 only, the guests can taste several wines and other beverages with snacks from 7:30 pm- 10:30 pm. For details and Registrations, visit their site www.Prowine.in
Subhash Arora