May 15: World Bulk Wine Exhibition which organised the maiden edition of WBWE Asia last year in Yantai, China and planned the second edition in May this year and later postponed it due to Corona Virus has developed an innovative a Virtual Wine Exhibition at the same venue on 10-12 July, while Prowein confirmed yesterday the dates of ProWine China in Shanghai on November 10-12, writes Subhash Arora
Business cannot stop, that’s why the WBWE Asia has launched its latest innovation: Virtual Wine Exhibition (VWE), according to a Press Release, suggesting that the end of Corona Pandemic was not going to end by July. ‘It is an on-line trading system by which wineries can establish direct contact with buyers through a technological system of virtual communication including HD screen. It is the way to guarantee that the wineries and producers could maintain your stand at the fair without having to move from your country of origin’, it explains.
WBWE Asia will maintain its on-site format for all exhibitors who attend the fair in Yantai. The participating wineries will send their wines to China via a security system. The samples will be received carefully and transferred to the fairground by the WBWE staff team providing a full guarantee in terms of optimum care and top logistics. The samples will be displayed at the fair in the usual way- including the promotional support of a stand, the image, logo and staff at the winery’s disposal.
The meetings will be carried out at the winery’s stand where Chinese professionals will be able to taste the winery’s wine with every guarantee; these professionals will be assisted by the staff representing the winery and by an English/Chinese translation service and, most importantly, they will be able to resolve any queries and close deals with the winery managers via means of Virtual Wine Exhibition, their technology-based communication system.
The fair assures the attendance of professionals from China: buyers, supermarket purchasing managers, consultants from major chains, managers of the leading distribution companies in Asia and the media. All these professionals will receive information about the participating wineries in advance.
This exhibition could form the basis of future exhibitions, if successful. For details or any queries on how to participate in the first VWE Asia, contact info@worldbulkwine.com
For details about the Maiden Edition held near Hotel Crown Plaza Sea View last year on May 30-31 at the same venue Yantai International Expo Center, please visit:
WBWE Asia: Yantai, the City of Wines
WBWE Asia: China looks more Red in Yantai
Prowine China in November 2020
Meanwhile, Prowein Düsseldorf is optimistic about the pandemic being over by November and has announced that the preparations for the 8th edition of ProWine China 2020 will be held in Shanghai from 10 to 12 November 2020, with the preparations running at full steam.
The wine show will be held at the Shanghai New International Expo Center (SNIEC) in parallel with the leading trade fair Food & Hotel China (FHC). Organisers hope that ProWine China will meet with strong response from the sector, thus continuing the success story.
Based on the model of ProWein in Düsseldorf- the world’s biggest and most relevant trade fair for the wine and spirits industries, ProWine China offers comprehensive international ranges and a high-calibre programme of expert side events.
Over 800 exhibitors from across the world are expected to participate at ProWine China. Les Grands Chais de France (GCF), Cantine Sgarzi Luigi Srl. And COFCO Great Wall (which had a huge independent stand at the last year’s Show attended by the writer) are some of the big names in wine that have already registered. Japan Sake and Shochu Makers Association, Korea Traditional Liquor Association, Korea Winery Association and the Development Agency of Serbia have also confirmed their participation at a bigger joint stand.
Special Masterclasses, seminars and tastings organised by renowned industry experts will give the approx. 20,000 expected visitors insights into the changed requirements for the wine and spirits industries. One hopes that the pandemic would have either seen its last by then or one would have learnt to live with it and in any case social distancing would hopefully be the new decorum at the Show.
China is a big importer of wines and the two events will cover both end of the spectrum- from bulk wine and private label aspect on one side and imported bottled wines and spirits on the other end, including Chinese producers reaching out to their distributors as well.
For more information visit the ProWine China website at www.prowinechina.com.
Subhash Arora
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