Sep 05: SIAL has announced its new vertical SIAL Mumbai after the planned stint in Delhi on 9-11 December 2021 running concurrently with the maiden edition of Vinexpo India 2021 at Pragati Maidan, following its success with SIAL Delhi in 2018 and 2019, with the first edition of SIAL Mumbai scheduled for 10-12 May 2022 at Bombay Exhibition Centre Goregaon, writes Subhash Arora who marvels at the speed at which they appear to be growing, especially after the prolonged period of Covid-19
The activities of SIAL Mumbai will include SIAL Innovation- the competition which since 1996 has been a boost in the life of the winning companies by offering a higher visibility- before, during and after the show and with numerous contact opportunities.
In partnership with XTC World Innovation, SIAL Innovation provides the winner with an exceptional showcase of global food trends and innovations at each SIAL exhibition. The winners are showcased on all SIAL Shows for a year. Live Cooking by renowned chefs – a program of exceptional culinary events: demonstrations, live cooking classes with renowned chefs! A feast for the eyes and the taste buds, and a real source of inspiration! SIAL India Award show- a curated Awards show would be organized for different verticals for the exhibitors. The winner would be marketed by SIAL India.
Each day of the exhibition, SIAL conference sessions will run parallel to the exhibition. The topics are related to the food market trends presented by industry leaders and experts. Hosted Buyer Meetings will bring buyers and exhibitors together where buyers can meet with a select batch of exhibitors on a one-one basis for their sourcing requirements.
SIAL is World's No. 1 Food Innovation Network making its debut in the international market in 1964 in Paris followed by China, Canada, Jakarta, Abu Dhabi and India, where 14,535 exhibitors from 109 countries have participated for business. With over 55 years of experience, SIAL has been inspiring food adventures and is a global brand present in 50 countries all around the world with events in 7 countries including France. All over the globe their network represents a forum for exchange, meetings and discussions.
The last edition of SIAL India witnessed 300+ exhibitors from 32 countries with 8,000+ trade visitors, making it the ideal networking & business platform for the food & beverage industry stakeholders. SIAL India 2021 is ready to bring 400+ exhibitors from 40+ countries with 10,000 visitors making it a much bigger and successful exhibition.
Also Read : SIAL India to launch Vinexpo India in Delhi on 9-11 December
Comexposium is one of the world’s leading event organizers. Globally, it hosts more than 132 B2B and B2B2C events across many different sectors-agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism and works council. There are 3.5 million visitors and 48,000 exhibitors annually from over 30 countries at the events organised annually by Comexposium. The Paris-based company has a sales network operating in 22 countries.
Adeline Vancauwelaert, SIAL Paris, SIAL India & All4 pack Event Director at Comexposium, says “I am thrilled to launch new shows in India. Launching Mumbai is part of our development plan, after New Delhi and Shillong, to serve the Indian market better. By organising in different states, we provide the Indian Food community with various platforms in India. Similarly, the international exhibitors use these different shows to develop their business and extend their footprints within India.”
Rod Lameyse, CEO of Vinexposium- a merged entity from two stakeholders- Comexposium and Vinexpo in equal strength, is in-charge of all the Vinexpo and Bulk Trade Shows, including World Bulk Wine Exhibition in Amsterdam and China, which Arora has had the privilege to attend and also judge wines at the Competition every year, for a decade. In a zoom chat Rod said he was very happy with SIAL India partnering with Vinexpo India. Without getting into the plans of Vinexpo beyond December 2021, he asserted that he was a keen promoter of smaller shows like Vinexpo India and was keen to promote Indian wines in the global scenario which this event will offer.
Partnering SIAL India and Vinexpo India, Inter Ads is a reputed organizer of international trade exhibitions and conferences in India with decades of experience working with acclaimed exhibition management companies. Rajan Sharma, Director, Inter Ads Exhibitions Pvt Ltd, says “Since the launch of SIAL in India in 2018, we have seen a great response from the market. The growth plan was always to take SIAL India to different states and cities to better serve the Indian Market. Our Studies indicated a big need by the market for SIAL Mumbai.
With a unique strength of food and wine coming together at the same platform in the two shows, Rod and Rajan would like to see synergy in both the sectors. The Indian wine industry is expected to get a major boost from these projects in India where the producers can showcase their wines alongside global producers looking for a market. After over a decade, India is set to participate in a truly global Show-and that too, along with a Food Show.
Subhash Arora
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