Sep 23: The second edition of the 3-day Prowein Education Campaign organized by Messe Düsseldorf India on September 18-20 in association with WSET in India, for the second time in Mumbai was a huge success from what one gathered at the over-flowing house and the keen attention paid to different speakers, writes Sheetal Kadam representing delWine and who was pleased with the international styled setting and tastings of several wines
Prowein is known to have been engaged chiefly in creating the largest industry platform for professionals and experts of wine and spirits industry, through their trade fairs held across the world. Prowein has been able to attract visitors primarily because of its widest range of products and services offered. Needless to say the 25 years display of consistent accomplishments in the wine and spirits industry makes Prowein the world’s foremost Trade Fair. It enhances diversity and quality in alcobev business through the cross-cultures.
Prowein “Ticket to the World” is the biggest hit, as we see (spelt ProWine in the East) family spreading their wings to Shanghai, Singapore and Hong Kong. Prowein and WSET (Wine and Spirits Education Trust) have been closely working together internationally to promote wine and spirits education with a view to facilitate the trade in wine and spirits.
Messe Düsseldorf, organizers of Prowein recently conducted the second edition of Food & Hotel India (FHIN), Mumbai, India at theBombay Convention & Exhibition Centre (BCEC), on 18-20 September 2019, in conjunction with Food and Hotel India exhibition. This campaign was organised through their Indian office, Messe Dusseldorf, India and jointly conducted by Prowein with WSET and “All Things Nice” – the Indian wine and Spirits marketing company founded by Nikhil Agarwal.
Prime objective of this campaign was to promote wine and spirit education and create more consumer awareness through wine tastings, workshops, discussion forums and presentations. The seminar hall was over flowing with the hoteliers, sommeliers, alcobev aspirants and professionals etc. on all 3 days.
As per the agenda of the seminar the speakers presented on Wine and Spirit topics of interest to participants. Details of the Program may be viewed at:
Here are some of the interesting Presentations:
On the first day of the seminar Nikhil Agarwal – Sommelier and CEO, “All Things Nice” lead the sparkling wine tastings. A striking portfolio of sparkling wines like Champagne, Cava, Prosecco and Cremant were offered to the audience. Participants plunged into discussions of the production methods of these stunning sparkling wines, flavor and aroma characteristics covering a range of styles from countries across the world.
Sonal Holland MW, Founder director at Sonal Holland Wine Academy & SoHo Wine Consultants, drew everybody’s attention on the improvement of flavors and intensity in Rioja wine using viticulture techniques. She talked about how the wines are matured in general and Rioja in particular. A guided tasting of 3 Rioja wines was a delectable part of her Presentation.
Ganesh Iyer, India’s only water Sommelier and Director Operations- India & Indian Subcontinent for VEEN waters, gave newer insights into the water sampling techniques, impact of minerals in various types of waters through water tasting.
On the second day of the campaign Sovna Puri, WSET wine educator, carried out Chablis tasting primarily focusing on ways to assess the quality of Chablis in accordance to the WSET’s Systematic Approach to tasting.
Karan Vasani, Chief Winemaker and Vice President, Sula Wines took pride in presenting his pet creation-Sula Source Sauvignon Blanc on the last day. The seminar halls were overflowing with audiences on all the three days; WSET courses and seminars have always been favored in India.
Alex, Asia Pacific & Middle East Marketing Head of WSET mentions, “50% increase in the candidates’ participation 
in India last year is seen due to the association with Prowein. We definitely focus on trade by giving better class room experiences to the consumers”.
On the other hand, Ms Géraldine Leverd, Senior Project Manager, ProWein adds “Education for us comes first; later comes trade. We want to educate the consumers to help them understand wine and spirits so they may enjoy them to the fullest. This education campaign initiated last year, is the outcome of it. In spite of the raised tax hurdles and higher landing price of wines, topped with the critical paper barriers of label registration, we find immense scope as the demand for wine and spirits is growing slowly but steadily.”
This campaign clearly demonstrated Prowein’s notion of broadening commercial activities in India based on better wine knowledge.
Sheetal Kadam
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