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“WINES OF INDIA” TO SIZZLE IN CAPITAL TO FURTHER BOOST INDIAN WINE EXPORTS ACROSS THE WORLD .
WINE EXPORTS EXPECTED TO RS 100 CRORE IN NEXT COUPLE OF YEARS
New Delhi July 22, 2012 The Agricultural and Processed Food Products Export Development Authority (APEDA) set up by the Ministry of Commerce in its endeavour to promote the Indian wine on the global map, is organizing a promotional event “Wines of India” on 27th July, 2012 in New Delhi.
To mark the new age arrival of Indian wine, the evening would display some of the finest Indian wine brands. The diplomats from the Embassies and the wine consuming countries, trade representatives, policy makers, members from hospitality industry, representatives from international & domestic media and senior officials from the government will be tasting the Indian wine during the event.
“Indian wine industry is a little over four decade old and is still in its nascent stage. However, it has started making its presence felt. There are approximately 90 number of wine industries mostly located around Pune-Nashik belt and Bangalore. While the domestic industry is growing and sprawling its growth, the export are also steadily picking up and are expected to touch approximately 25 crores during the year 2011-12. The wine industry may register higher growth and enrich a level of 100 crores within couple of years given aggressive marketing.” Said Mr Asit Tripathy, Chairman, APEDA.
“About 10 leading wineries will be showcasing their quality products and will also carry the tasting campaign to the invitees dignitaries. Renowned Sommelier, Mr. Magandeep will expound on the nuances of the wine during sampling. Hon’ble Minister of Commerce, Industry & Textiles, Government of India, Mr. Anand Sharma has consented to be the Chief Guest of this event.” Said Mr Tripathy.
“Indian wines are becoming popular in overseas markets and Indian wines are beginning to make an appearance at several international food shows including Washington DC, France, Germany, UK and Tokyo. Presently the major importing countries of Indian wines include Malaysia, Japan,UAE, Bhutan, Germany, USA, UK,Sri Lanka Maldives and New Zealand” Mr Tripathy said.
The wine tasting evening would be followed by one of its kind Fashion Show of Organic Fabrics as well. APEDA shall be launching certification standards for organic textiles, “National Organic Textile Standards (NOTS) which have recently been included under the National Programme for Organic Productions (NPOP) during the occasion. The event assumes significance in the backdrop of finalization of certification standards for organic textiles.
On this occasion the organic fashion show,first of its kind in the country will showcase the products of artisans from different parts of the country producing fabrics using organic fibers and dyes. |