Now that the Delhi Wine Club has made it official, the fates of wine and soccer seem to have become interminably linked. The World Cup, reports Decanter.com, has given German wines a 'significant boost' in sales. Some 2 million bottles of wine with the World Cup logo were sold during the tournament, according to the German Wine Institute.

Wine Institute members collectively coughed up €750,000 for the licence for the logo. Wines sold at supermarkets and other venues leading up to and during the World Cup ranged from €3.50 to €7 per bottle, with many sales for Riesling but also for more obscure varietals including Lemberger and Trollinger.

"We have never seen anything like this for a football event," Wine Institute spokesman Ernst Büscher told Decanter.com.

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