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new name became effective on 1st August and will apply
to all wines starting with the 2007 vintage. The Mosel-Saar-Ruwer
growers' organisation received approval last August.
The move follows several years of lobbying by the Mosel-Saar-Ruwer
(MSR)growers organisation, now Moselwein which felt
the longer name was too complicated and led consumers
to believe the wine was a blend from these three regions.
Also stands changed is the designation Qualitatswein
mit Pradikat , now simplified to Prädikatswein.
The term designates the level of ripeness of the grapes;
Kabinett , Spätlese, Auslese, Beerenauslese, Trockenbeerenauslese
and Eiswein, based on the natural sugar level in the
grapes at the time of harvest.
Explaining the rationale, Marlies Grumbach CEO of Wineland
Ltd., a Mosel based wine exporting company, handling
marketing of Dr. Loosen and Gunderloch wines in India,
says, 'Mosel-Saar-Ruwer is named after the three river
valleys in which the wine is grown in our area. Mosel
is by far the biggest river and Saar or Ruwer are just
small tributaries. Since it is difficult to pronounce
or remember Mosel-Saar-Ruwer, it was decided to shortcut
the name of the wine growing area to "Mosel",
the most famous part of the area.
'Some well known wineries are located in the two regions
too. 'Egon Mueller, for example, is located in the Saar
valley and Gruenhaus von Schubert in the Ruwer valley,
so the two tributaries certainly deserve to be mentioned.
But for the marketing of the wines from our region it
is certainly a good idea to reduce the name to Mosel,'
she adds.
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