Some of the most influential names in the international wine sector will discuss diverse and important topics, including how to engage Gen Z and Millennial consumers; importance of digital marketing and social network strategies; sustainability; and health and social policy as it relates to wine.  All the speakers and organizers plan to share solutions and inspire everyone present.

The Portuguese wine sector is not only supporting the event, but some of the best- known names in the Portuguese wine industry are key speakers across the program. Frederico Falcão, President of ViniPortugal which represents Wines of Portugal, is the co- organizer of this initiative.  Adrian Bridge, CEO of Taylor Fladgate, one of the oldest Port makers, will participate in a panel on wine tourism, while António Amorim, Chairman and CEO of the Corticeira Amorim, one of the leading cork producing companies of the world, will discuss the use of new technologies in the wine industry. Bento Amaral, a renowned Portuguese winemaker will be a part of the panel on diversity, equity, and inclusion.

Three Tasting of Portuguese Wines

Sogrape will be represented by João Gomes da Silva on the panel on how to increase sales in difficult times, while its winemaker Luís Sottomayor will help comment on the wines supplied by this brand for some of the tastings, especially the legendary Barca Velha in the Masterclass that Mark Squires will lead under the name “the Magnificent 12”.

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A second tasting, conducted by Dirceu Vianna Jr MW, will present 12 legendary Portuguese wines, including Quinta do Crasto, José M. da Fonseca, Mouchão, Buçaco, Niepoort, Casa da Passarella, Quinta do Casal Branco, Douro Vértice, Costa Boal and the acclaimed Vinho Verde producer, Anselmo Mendes.

A third tasting, led by Richard Mayson on the historic and legendary wines of Madeira and Porto, will include Kopke, Sogrape, Niepoort, Quevedo, and Quinta do Vallado.

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Wine Future is organized by Wines of Portugal and Chrand Events USA and co-organized by the Centro 2020 Programe, which includes Vinhos da Bairrada, Vinhos do Dão, Vinhos de Lisboa, Vinhos do Tejo and Vinhos da Beira Interior. This meeting also has the support of numerous Portuguese institutions and brands such as Coimbra City Council, CCDRC, Turismo Centro Portugal, Taylor’s Port, Amorim, Verallia, APED, Sociedade Ponto Verde, Diário de Coimbra, Revista de Vinhos, Delta Cafés and Grupo Nabeiro.

Also Read : Wine Future 2023 in Portugal on 7-9 November to focus on Solutions to current Challenges

Wine Future 2023 will take place in the historic and beautiful city of Coimbra, Portugal- an hour and 20 minutes south of Porto from 7 to 9 November at the spectacular Convento de São Francisco and will feature keynote speeches, tastings, various panels including the above and a trade fair area and numerous hospitality events.

For further information please visit:  www.winefuture.org

For the full program click Buttons 1-3 below.

Tickets may still be purchased at https://ticketline.sapo.pt/en/evento/wine- future-2023-75233

Program 7 Nov.                              Program  8 Nov.                        Program 9 Nov.