Tinna Trade Ltd. a group company of Sekhri family, has announced the acquisition of Fratelli Vineyards, the second largest producers in India (after Sula Vineyards),and a prominent, respectable  name in Indian winemaking. Mr. Bhupinder Sekhri, father of Gaurav and late Kapil (the most active scion in the Fratelli partnership till he passed unexpectedly in October 2020) Sekhri, is the Chairman and Managing Director while Gaurav is the Joint Managing Director of this entity. Both are promoters of this project.

If you are waiting for an IPO for Fratelli, you need not wait. Through a complex swap deal with Fratelli, Tinna Trade changed Fratelli shares to Tinna Trade and then changed the name of the company to Fratelli Vineyards Ltd. This strategic move, involving the issuance of about 3.08 Crore shares of Tinna Trade Ltd. to Fratelli Wines’ /Vineyards* shareholders, made Fratelli Wines a 100% subsidiary of Tinna Trade. Following this acquisition, Tinna Trade has been renamed Fratelli Vineyards Ltd., upon completion of the necessary statutory and regulatory processes. With effect from 13 September, you can buy shares of Fratelli (and no more Tinna Trade) in BSE at the quoted price, according to details shared by Moneycontrol.

Also Read : Fratelli debuts at MUNDUS Vini cracking Gold for Sette 2021

For the fiscal year ending March 31, 2024, Fratelli Vineyards reported a net revenue of Rs 215.6 crore and an EBITDA of Rs. 28.6 crore, with 70 percent of its revenue coming from premium wines. This acquisition positions Fratelli Vineyards for significant growth and expansion in the Indian wine market.

Also Read : After Sula Vineyards, its Fratelli Wines going Public now

Fratelli was founded in 2007 by three sets of brothers (Fratelli in Italian)- Sekhri, Secci of Tuscany, Italy and Mohite-Patils of Maharashtra. “We are delighted to reimagine Tinna Trade as Fratelli Vineyards. We have been building our vineyards, brands, and a unique integrated ‘grapes to bottle’ model since 2007. Today, the business is poised for strong and sustained expansion with an attractive portfolio of brands. As a focused entity, Fratelli 2.0 is getting future-ready. Being listed creates an opportunity for the shareholders to participate in the value creation journey backed by our strong experience in the lifestyle/business of wine,” says Gaurav Sekhri.

Also Read : Obituary: Kapil Sekhri of Fratelli Wines Passes Away due to Cardiac Arrest

Fratelli Vineyards is renowned for its luxury wine brands like J’Noon and Sette, which are category leaders in India and Gold Medal winners. Since its inception as a family-backed vineyard, Fratelli has made significant strides in the wine industry, earning recognition among oenophiles and premium hospitality brands across the country for the quality of its wines. The business is well-positioned for robust growth with a sharp focus on brand development and new product launches, according to Gaurav.

Also Read : Fratelli Wines: Sekhri Family carries on the Legacy of Kapil Sekhri

The share swap was executed in full compliance with regulatory guidelines, underscoring a commitment to integrity and excellence. As part of the strategic plan, Tinna Trade’s current agricultural and non-agricultural trading operations have been phased out, allowing the company to focus entirely on the winemaking industry.

Also Read : J’NOON creates JOSH at Indian Wine Day Pop Dinner (#297) at OKO

One must not confuse Tinna Trade/ Fratelli Vineyards with Tinna Rubber and Infrastructure Ltd, another group company listed in BSE and promoted by the Sekhri Family. Mr. Bhupinder Sekhri, father of Gaurav and late Kapil Sekhri is the Chairman and Managing Director while Gaurav is the Joint Managing Director of this entity. Both are promoters of this project. Both the companies have their office at No.6, Mandi Rd, Sultanpur, New Delhi but are independent entities with this company focusing on rubber processing and construction.

Also Read : DWC Dinner: Judgement at Q’la with Fratelli Wines

Also Read : Fratelli now Second Largest Premium Wine Producer

Also Read : Fratelli Wines: Sette pe Satta

Please check with your investment advisor the working of both these companies if you are interested in the wine business and owning a small part of this industry, after your own research.

Subhash Arora

• In India Wines and Vineyards are often used interchangeably