The theme of this edition of Wine Future focuses on raising awareness among the youth about moderate alcohol consumption, new strategies for increasing sales in uncertain times, evolution of wine tourism, Portugal’s iconic wines and new technologies as a driving force for expansion, and many other similar topical subjects

Pancho Campo, founder of Wine Future Summits, says: “All the topics we are discussing are very important and should be debated within the wine industry. We want to organize a complete event where participants feel that learning and sharing experiences can bring something beneficial to their business.”

Frederico Falcão, President of ViniPortugal, says, “This will be a unique opportunity for us to get in touch with wine industry professionals and share knowledge in order to help the sector promote its business better, more effectively and more efficiently in Portugal, and in fact worldwide.”

Also Read : Wine Future on November 7-9 in Portugal to support Wines of Ukraine

Here are some details of the Key Speakers in the final program:

1. Keynote 1: “Educating the new generations on consuming alcohol with moderation and responsibly” – By Max Trejo and moderated by Siobhan Turner MW.

2. Panel 1: “TikTok, Discord, and Paid Influencers – Reaching New Customers” – with Mariano Braga, Emma Bertrand, Georgia Panagopoulou, Simone Roveda, Luke Flunder and moderated by Cristina Mercuri.

3. Panel 2: “Growing Sales in Uncertain Times – New Strategies and Trends” – with Ulf Sjodin MW, Rafael del Rey, Don St. Pierre, João Gomes Da Silva, and Moderated by Dr. Liz Thach MW.

4. Keynote 2: “How should the wine industry work with celebrities and events?” with Paul Schaafsma, and doderated by Richard Siddle.

5. Keynote 3: “From rockstar to businessman” with Bruce Dickinson, and moderated by Joe Roberts & Mike Wangbikler

6. Panel 3: “Wine Tourism Evolution – From Cellar Door to Virtual Tours” – with Adrian Bridge, Catherine Leparmentier, Marisah Nieuwoudt, and Moderated by Dr. Michael Cheng

7. Tasting 1: “Icon & Premium wines of Portugal” – By Dirceu Vianna Jr. MW, and moderated by Frederico Falcão.

8. Panel 4: “Getting to Your Core Story – How to Better Communicate About Your Brand” – with Alder Yarrow, Sonal Holland MW, Megan Greco, Natalie Wang, Ferrán Centelles, and moderated by Mike Wangbickler.

9. Panel 5: “The Competition is Winning – Learning from and Embracing Ideas from alternative drinks” – with Cristina Miranda, Lulie Halstead, Iram Eren, a Coffee Producer TBC, and moderated by Robert Joseph

10. Keynote 4: “How and why wine could be the healthiest alcoholic beverage” – By Dr. Laura Catena, and moderated by Cyril Penn

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11. Tasting 2: “The Magnificent 12” – By Mark Squires and moderated by Maureen Downey.

12. Panel 6: “Evolve or Die – Embracing Advanced Technologies to Thrive” – with Maureen Downey, Justin Noland, Ian Ford, Antonio Amorim, and moderated by David Allen MW.

13. Panel 7: “More Inclusive, Less Exclusive – Adopting Diversity, Equity, and Inclusion as an Opportunity” – with Mags Janjo, Queena Wong, Ntsiki Biyela, Bento Amaral, and moderated by Stephen Wong MW.

14. Tasting 3: “Historic & Legendary Madeira and Porto” – By Richard Mayson

15. Keynote 5: “The current status of the wine industry” – By Rob Mc Millan and moderated by Paul Mabray.

16. Keynote 7: “The wine industry, world economy and work in the age of artificial intelligence” By Professor Christopher Pissarides and moderated by Fabio Piccoli

About Wine Future

Wine Future 2023 will take place in the historic and beautiful city of Coimbra, Portugal, from 7 to 9 November at the spectacular Convento de São Francisco and will feature panels, keynote Speeches, tastings, a trade fair area and numerous hospitality events. Tickets for the 4th edition of Wine Future can now be purchased via ticketline at https://ticketline.sapo.pt/en/evento/wine-future-2023-75233. If you missed the early bird discounts, you may contact wineguyindia@gmail.com who may be able to help you, no guarantees but without any consideration.

Also Read : Breaking Down Barriers- Theme for Wine Future 2023 on November 7-9 in Portugal

For more details, visit https://www.winefuture.org/

You may also contact Filipa Couto at filipa.couto@uppartner.pt or at (+351) 937 700 705

Subhash Arora