The 5th edition of Wine Future will address the most important challenges the industry is facing, with a special emphasis on- How to engage new consumers (Millennials and Gen Z), The opportunity of diversity, equity, and inclusion, Operating in an unstable global economy, Addressing competition from Alternative beverages, How to better communicate and promote wine and its related activities and Dealing with all these issues while improving sales.

Wine Future was launched in Rioja in 2009 by Chrand Events, as a response to the global economic recession with Robert Parker being the Chief Guest. This was followed by Wine Future 2011 in Hong Kong which looked at the emerging Asian Market. It was a hugely successful event with 3000 participants. This was followed by a Wine Future Virtual 2021 during Covid at its peak. It got back on track last year with a Green Wine Future 2022, delving on Climate Change.

The events featured have had the presence and support of leading wine personalities like Robert Parker, Jancis Robinson, Francis Ford Coppola, Miguel Torres, James Suckling, Angelo Gaja, Late Steven Spurrier, Debra Meiburg MW and many other leading names in the industry, media and professionals in 70 countries. The Wine Future and Green Wine Future Summits have also featured the keynotes of world leaders and celebrities such as  US Vice-President Al Gore, Francis Ford Coppola, US President Barack Obama and UN Secretary General Kofi Annan as dignitaries.

Wine Future 2023 is a conference that will gather many of the influential and respected names of the wine business, as well as voices from other sectors, world leaders, and celebrities. The event will offer solutions to current issues and inspire the many companies and individuals affected around the world.

Bruce Dickinson, entrepreneur and lead singer of the band Iron Maiden, and Nobel Laureate in Economy Sir Christopher Pissarides are two of the names already confirmed for Wine Future 2023, to be held at the Convento de São Francisco in Coimbra, Portugal on 7-9 November, 2023. The theme for the conference this year will be devoted to Breaking Down Barriers.

Sir Christopher Pissarides, winner of the Nobel Prize in Economics in 2010, is the Regius Professor of Economics at the London School of Economics and Professor of European Studies at the University of Cyprus. His research focuses on topics of macroeconomics, notably labor, economic growth, and economic policy. Professor Pissarides will discuss the challenges that the wine industry faces in a potentially unstable economy.

Bruce Dickenson will share his entrepreneurial side, through lectures about his projects full of adventure, determination, and creativity, in the process exploring the duality of his life between music and business. He’s a master brewer and has created his own brand of beer. He is also a commercial pilot and the current President of Cardiff Aviation.

For the complete list of Speakers, visit https://www.winefuture.org/speakers.

Wine Future 2023 will be the biggest meeting dedicated to wine and held in Portugal, where the main challenges that the wine sector currently faces will be addressed. Some of the names that have confirmed their participation include Robert Joseph, Alder Yarrow, David Allen, Ferrán Centelles, Justin Noland, Martin Reyes MW, Paul Schaafsma, Ntsiki Biyela, Rob McMillan, Sonal Holland MW, Ulf Sjodin MW, Michael Wangbickler and Frederico Falcão amongst other wine personalities.

Coimbra is a small hilly city between Porto and Lisbon, between 150 kms-200 kms (closer to Porto) and can be accessed from the two airports by train, bus or taxi conveniently. There are incredible old buildings to visit and enjoy the well-preserved medieval architecture of this charming old city which also has the University of Coimbra.

For further information and to register for Wine Future Coimbra 2023 please visit  www.winefuture.org or wait for our updates in delWine.

Subhash Arora