India’s leading carrier IndiGo, under its global expansion plan has launched its wide- body aircraft on the Delhi–Bangkok–Delhi route starting March 1, 2025, It has collaborated with India’s top wine producer Sula Vineyards, making  Indian flavours more accessible to travelers who can now indulge in Sula’s premium canned wine selections—Sula Chenin Blanc and Sula Red Zinfandel.

Sula Chenin Blanc is a crisp, refreshing and juicy white wine with tropical fruit notes and has been a leader in this category for years. Sula Red Zinfandel, introduced in India by Sula as a red variant is a rich, bold drink with vibrant berry flavours and soft tannins, making them the perfect companions in the skies.

Rajeev Samant, Founder CEO of Sula Vineyards, says, “This collaboration marks a significant milestone in bringing Indian wines to a wider audience. As India’s leading wine brand, Sula is proud to partner with IndiGo to introduce Sula in Cans aboard its wide body flights. With Sula Chenin Blanc and Sula Red Zinfandel, travelers can enjoy a thoughtfully crafted beverage experience in-flight, elevating their journey with quality and taste. This partnership reinforces our shared commitment to showcasing the best of ‘Make in India’ wines a preferred choice for travelers worldwide.”

Also Read : Dia Wine Sparkler- India’s First WIC turns One

With Sula Vineyards and IndiGo coming together, the partnership ensures that passengers experience a seamless fusion of comfort, luxury, and the finest flavours of Indian wines, setting new benchmark in international travel.

Sula Vineyards is India’s largest wine producer. The public- owned company commands over 50% share of the domestic wine market. With an impressive and largest portfolio of almost 70 labels across various price points, it has established itself as the preferred wine brand for discerning Indian wine lovers. With five state-of-the-art wineries in Maharashtra and Karnataka, Sula crafts authentic, artisanal wines, selling over a million cases across India annually through the largest distribution network.

Also Read : SulaFest 2020: Sula introduces Dia Wine-in-Can (WIC) bubblies

From its modest origins in Nashik in 1999, Sula has risen to prominence, playing a pivotal role in revolutionizing the Indian wine industry and firmly placed India on the global wine map. By continuously innovating and launching exciting new products that resonate with the evolving tastes of the customers. Before Vistara merged with Air India, Sula had been supplying wines to both the carriers as well.

Also Read : Breaking News : Mama Mia, Sula Ne Diya DIA

Sula created a wine-in can concept in India in 2020 with 2 variants in DIA labels. As a premiumisation process, it later introduced the premier Sula Chenin Blanc and Sula Zinfandel, the variants that will fly in the skies courtesy Sula Vineyards. These wines will be offered to the business class passengers as of now, delWine has learnt.

Subhash Arora