There are over 500 wine regions of the world you will find at ProWein 2024.  Major wine growing regions are showcased here alongside the prestigious regions and underdogs, waiting to be discovered. Established South African wine regions such as Stellenbosch can be found right next to the undiscovered gems such as Tulbagh-and these are just 2 of the 19 South African wine-growing regions that will welcome you at the 30th Anniversary edition of Prowein 2024 being organised by Messe Düsseldorf on 10-12 March.

You can taste almost 70 wine regions in the Spanish hall. There are even 10 areas from Uruguay participating. You can pick exactly what you need for your customers to make sure your business is fit for the future. Whether you are an importer, restaurateur, sommelier, journalist or any person in the wine trade, the 3-days can be most action packed and productive days for those stakeholders visiting the Show.

Also Read : Impressive Comeback by Prowein on 15-17 May after Pandemic

Prowein at Düsseldorf – All worlds of wine

With around 5700 exhibitors and an equally extensive program, ProWein will once again be the event highlight of the wine and spirits industry for its 30th anniversary. Experience the trends of tomorrow in inspiring workshops, instructive masterclasses and exclusive tasting’s.  In addition to the ProWein Trend Forums (ProWein, ProSpirits, Urban gastronomy), guided tastings, keynote addresses, guided and undisturbed wine tastings will keep you busy. As always emphasized by delWine, a Show like Prowein is a perfect way to expand your knowledge, learn from industry experts such as hordes of participating MWs, discover the latest trends and sample exquisite wines and spirits for yourself and your customers.

Experience the revolutionary role of robotics and AI in viticulture and discover up-and-coming wine-growing regions that are shaping the industry.

To give you an idea of the wide spectrum of Tastings and Masterclasses, there will be Masterclasses on Czech wines, Wines of Turkey, the vast varieties of Chinese Wines and Romanian wines. You can discover the Noble wines from Slavonia (not Slovenia) in Croatia and the Danube region.

Also Read : ProWein 2021: Living with Covid ProWein extended to 5 days

Alcohol-free wines are the hot topic of the day. You can master the Art of Alcohol-Free Wines at a Masterclass and even explore Revolutionary Aroma Technology. ‘Trend Hour Tasting’ will be a regular feature of wine tasting every day.

Prowein is not about ‘wein’ (German word for wine) alone. Various spirits are highlighted-at the stands as well as the Masterclasses. There will be Masterclasses and guided tastings of Shochu and Sake, rediscovering and differentiating between Tequila and Mezcal, as well as a Masterclass on small batch Scotch whisky, for example. You can learn about the Added Value of modern Beer Specialties in Gastronomy and Retail.

For details, please click https://www.prowein.com/en/Program.

For further details, visit: https://www.prowein.com/en/Visit/Preparations/Arrival/

Subhash Arora